Casey At the Bat…How About That?!

Mel Allen is perhaps the most renowned broadcaster in baseball history.  And he got his big break by way of hard work, sure…tireless pursuit of his goal, yes … but also, a timely mispronunciation. You see, sponsors exerted a stronghold on the booth in those days. When then-Yankees-broadcaster Garnett Marks said “Ovary soap” instead of “Ivory”, not once but twice, the Yankees washed their hands of him. In stepped Mel Allen, and he’d remain as Yankees broadcaster for a quarter century. He’d give Joe DiMaggio his “Joltin’ Joe” moniker, coin the home run phrase “going, going, gone” and , of course, he gave us “How About That?”